We made an ad film for RAW Pressery and their healthy milk alternative - Almond Milk. The film was shot with real personalities, from national level swimmers, calisthenics champions, celebrity chefs as well as Jacqueline Fernandez.

The film aims at promoting a healthy lifestyle by showcasing several different people and their healthy routines. 

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As an agency, we handled all the pre-production, creative ideation, production as well as the post-production.

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My involvement was also in every step of the process. The script/concept was written by me and the final song we used was shortlisted by me. During pre-production, the complete storyboard was conceptualized, drawn and edited by me. 

I was an Associate Director and handling the Art Direction during the production of the shoot.
During the shoot, the underwater visual was shot by me due to the DOP being unable to go underwater.
I was also a part of the cast in the video as the man lying down on the beach.

In post-production, I was the Chief Associate Editor and motion graphic designer.

The animation sequence in the ad film was entirely animated by me.